The seven principles of digital business strategy /

The seven principles of digital business strategy / / Professor Niall McKeown, Professor Mark Durkin.

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Superior document:Digital and social media marketing and advertising collection,
VerfasserIn:
McKeown, Niall,
Durkin, Mark,
TeilnehmendeR:
Durkin, Mark,
Place / Publishing House:New York, NY : : Business Expert Press,, 2017.
Year of Publication:2017
Language:English
Series:Digital and social media marketing and advertising collection.
Online Access:
Physical Description:1 online resource (159 pages).
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(CaPaEBR)ebr11449883
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collection bib_alma
record_format marc
spelling McKeown, Niall, author.
The seven principles of digital business strategy / Professor Niall McKeown, Professor Mark Durkin.
New York, NY : Business Expert Press, 2017.
1 online resource (159 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Digital and social media marketing and advertising collection, 2333-8822
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Electronic commerce Planning.
Electronic commerce Management.
Electronic books.
Durkin, Mark, author.
Print version: McKeown, Niall. Seven principles of digital business strategy. New York, NY : Business Expert Press, c2017 159 pages Digital and social media marketing and advertising collection 9781631570339
ProQuest (Firm)
Digital and social media marketing and advertising collection.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5089199 Click to View
language English
format eBook
author McKeown, Niall,
Durkin, Mark,
spellingShingle McKeown, Niall,
Durkin, Mark,
The seven principles of digital business strategy /
Digital and social media marketing and advertising collection,
author_facet McKeown, Niall,
Durkin, Mark,
Durkin, Mark,
author_variant n m nm
m d md
author_role VerfasserIn
VerfasserIn
author2 Durkin, Mark,
author2_role TeilnehmendeR
author_sort McKeown, Niall,
title The seven principles of digital business strategy /
title_full The seven principles of digital business strategy / Professor Niall McKeown, Professor Mark Durkin.
title_fullStr The seven principles of digital business strategy / Professor Niall McKeown, Professor Mark Durkin.
title_full_unstemmed The seven principles of digital business strategy / Professor Niall McKeown, Professor Mark Durkin.
title_auth The seven principles of digital business strategy /
title_new The seven principles of digital business strategy /
title_sort the seven principles of digital business strategy /
series Digital and social media marketing and advertising collection,
series2 Digital and social media marketing and advertising collection,
publisher Business Expert Press,
publishDate 2017
physical 1 online resource (159 pages).
isbn 9781631570346
9781631570339
issn 2333-8822
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5548
callnumber-sort HF 45548.32 M354 42017
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5089199
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.84
dewey-sort 3658.84
dewey-raw 658.84
dewey-search 658.84
oclc_num 1006241917
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container_title Digital and social media marketing and advertising collection,
author2_original_writing_str_mv noLinkedField
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