Net profit : how to succeed in digital business / / David Soskin.

"Online business can be a goldmine - or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something tha...

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Year of Publication:2010
Language:English
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Physical Description:xxv, 301 p.
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Summary:"Online business can be a goldmine - or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something that actually pays Get the funding you need to expand Build a great team of staff and advisers Keep the cash flowing Go global! Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online"--
"Online business is big again. Following the 2002-2003 dot com crash, there was a great deal of scepticism about the exuberance and hype that had led to the crash"--
Bibliography:Includes bibliographical references and index.
ISBN:9780470660812 (hardback)
9780470971345 (electronic bk.)
9780470971352 (electronic bk.)
9780470973349 (electronic bk.)
Hierarchical level:Monograph
Statement of Responsibility: David Soskin.