Branding in the era of Web 2.0 (and beyond) /

Branding in the era of Web 2.0 (and beyond) / / guest editors, David Taylor and Iryna Pentina.

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TeilnehmendeR:
Taylor, David,
Pentina, Iryna,
Place / Publishing House:[Place of publication not identified] : : Emerald Publishing Limited,, 2017.
2017
Year of Publication:2017
Language:English
Series:Journal of Product & Brand Management, Volume 26, Number 4
Online Access:
Physical Description:1 online resource (93 pages) :; illustrations, tables.
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ctrlnum (MiAaPQ)5005047020
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(CaPaEBR)ebr11442494
(OCoLC)1004624003
collection bib_alma
record_format marc
spelling Branding in the era of Web 2.0 (and beyond) / guest editors, David Taylor and Iryna Pentina.
[Place of publication not identified] : Emerald Publishing Limited, 2017.
2017
1 online resource (93 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Journal of Product & Brand Management, 1061-0421 ; Volume 26, Number 4
Includes bibliographical references.
Description based on online resource; title from PDF cover (ebrary, viewed October 17, 2017).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Web 2.0.
Web 2.0 Congresses.
Electronic books.
Taylor, David, editor.
Pentina, Iryna, editor.
Print version: Branding in the era of Web 2.0 (and beyond) [Place of publication not identified] : Emerald Publishing Limited, c2017 432 pages Journal of Product & Brand Management ; Volume 26, Number 4 9781787435056
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5047020 Click to View
language English
format eBook
author2 Taylor, David,
Pentina, Iryna,
author_facet Taylor, David,
Pentina, Iryna,
author2_variant d t dt
i p ip
author2_role TeilnehmendeR
TeilnehmendeR
title Branding in the era of Web 2.0 (and beyond) /
spellingShingle Branding in the era of Web 2.0 (and beyond) /
Journal of Product & Brand Management,
title_full Branding in the era of Web 2.0 (and beyond) / guest editors, David Taylor and Iryna Pentina.
title_fullStr Branding in the era of Web 2.0 (and beyond) / guest editors, David Taylor and Iryna Pentina.
title_full_unstemmed Branding in the era of Web 2.0 (and beyond) / guest editors, David Taylor and Iryna Pentina.
title_auth Branding in the era of Web 2.0 (and beyond) /
title_new Branding in the era of Web 2.0 (and beyond) /
title_sort branding in the era of web 2.0 (and beyond) /
series Journal of Product & Brand Management,
series2 Journal of Product & Brand Management,
publisher Emerald Publishing Limited,
publishDate 2017
physical 1 online resource (93 pages) : illustrations, tables.
isbn 9781787435063 (e-book)
9781787435056
issn 1061-0421 ;
callnumber-first T - Technology
callnumber-subject TK - Electrical and Nuclear Engineering
callnumber-label TK5105
callnumber-sort TK 45105.88817 B736 42017
genre Electronic books.
genre_facet Congresses.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5047020
illustrated Illustrated
dewey-hundreds 000 - Computer science, information & general works
dewey-tens 000 - Computer science, knowledge & systems
dewey-ones 006 - Special computer methods
dewey-full 006.7
dewey-sort 16.7
dewey-raw 006.7
dewey-search 006.7
oclc_num 1004624003
work_keys_str_mv AT taylordavid brandingintheeraofweb20andbeyond
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status_str n
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is_hierarchy_title Branding in the era of Web 2.0 (and beyond) /
author2_original_writing_str_mv noLinkedField
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