Branding in the era of Web 2.0 (and beyond) / / guest editors, David Taylor and Iryna Pentina.
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Place / Publishing House: | [Place of publication not identified] : : Emerald Publishing Limited,, 2017. 2017 |
Year of Publication: | 2017 |
Language: | English |
Series: | Journal of Product & Brand Management,
Volume 26, Number 4 |
Online Access: | |
Physical Description: | 1 online resource (93 pages) :; illustrations, tables. |
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Bibliography: | Includes bibliographical references. |
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ISBN: | 9781787435056 9781787435063 (ebook) |
ISSN: | 1061-0421 ; |
Hierarchical level: | Monograph |
Statement of Responsibility: | guest editors, David Taylor and Iryna Pentina. |