Systematisierung von Werbestrategien als Kernelement des Werbeplanungsprozesses : : Eine explorative Untersuchung / / vorgelegt von Dipl. Med.wiss. Philipp Stradtmann.
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| Place / Publishing House: | Gottingen, [Germany] : : Cuvillier Verlag,, 2009. 2009 |
| Year of Publication: | 2009 |
| Edition: | 1. Auflage. |
| Language: | German |
| Online Access: | |
| Physical Description: | 1 online resource (306 pages) :; illustrations (some color), tables, photographs |
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| 001 | 5005022608 | ||
| 003 | MiAaPQ | ||
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| 007 | cr cnu|||||||| | ||
| 008 | 171103t20092009gw ao ob 000 0 ger d | ||
| 020 | |z 9783869552026 | ||
| 020 | |a 9783736932029 (e-book) | ||
| 035 | |a (MiAaPQ)5005022608 | ||
| 035 | |a (Au-PeEL)EBL5022608 | ||
| 035 | |a (CaPaEBR)ebr11435252 | ||
| 035 | |a (OCoLC)1003265756 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5823 |b .S773 2009 | |
| 082 | 0 | |a 659.111 |2 23 | |
| 100 | 1 | |a Stradtmann, Philipp, |e author. | |
| 245 | 1 | 0 | |a Systematisierung von Werbestrategien als Kernelement des Werbeplanungsprozesses : |b Eine explorative Untersuchung / |c vorgelegt von Dipl. Med.wiss. Philipp Stradtmann. |
| 250 | |a 1. Auflage. | ||
| 264 | 1 | |a Gottingen, [Germany] : |b Cuvillier Verlag, |c 2009. | |
| 264 | 4 | |c 2009 | |
| 300 | |a 1 online resource (306 pages) : |b illustrations (some color), tables, photographs | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references at the end of each chapters. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed November 2, 2017). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising |x Planning. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Stradtmann, Philipp. |t Systematisierung von Werbestrategien als Kernelement des Werbeplanungsprozesses : Eine explorative Untersuchung. |b 1. Auflage. |d Gottingen, [Germany] : Cuvillier Verlag, c2009 |h 303 pages |z 9783869552026 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5022608 |z Click to View |