The strategic storyteller : : content marketing in the age of the educated consumer / / Alexander Jutkowitz.
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2017. 2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (162 pages) :; illustrations |
| Notes: | Includes index. |
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| 082 | 0 | |a 658.802 |2 23 | |
| 100 | 1 | |a Jutkowitz, Alexander, |d 1968- |e author. | |
| 245 | 1 | 4 | |a The strategic storyteller : |b content marketing in the age of the educated consumer / |c Alexander Jutkowitz. |
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c 2017. | |
| 264 | 4 | |c 2017 | |
| 300 | |a 1 online resource (162 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Storytelling. | |
| 650 | 0 | |a Content (Psychology) | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Jutkowitz, Alexander, 1968- |t Strategic storyteller : content marketing in the age of the educated consumer. |d Hoboken, New Jersey : Wiley, c2017 |h xii, 161 pages |z 9781119345114 |w 2017020141 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4983688 |z Click to View |