Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier.

• Superior document: Tourism and hospitality management collection
• VerfasserIn: Lanier, Pamela,; Lanier, Marie,
• TeilnehmendeR: Lanier, Marie,
• Place / Publishing House: New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2017.
• Year of Publication: 2017
• Edition: First edition.
• Language: English
• Series: Tourism and hospitality management collection.
• Physical Description: 1 online resource (xix, 153 pages) :; illustrations.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781631575969; 9781631575976
• Access: Access restricted to authorized users and institutions.
• Hierarchical level: Monograph
• Statement of Responsibility: Pamela Lanier and Marie Lanier.

Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at depth. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.