Marketing scales handbook.

Marketing scales handbook. / Multi-item measures for consumer insight research. : Volume 9 / / Gordon C. Bruner II.

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Bruner, Gordon C., II.,
Place / Publishing House:Fort Worth, Texas : : GCBII Productions, LLC,, 2017.
2017
Year of Publication:2017
Language:English
Online Access:
Physical Description:1 online resource (676 pages)
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record_format marc
spelling Bruner, Gordon C., II., author.
Marketing scales handbook. Multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II.
Fort Worth, Texas : GCBII Productions, LLC, 2017.
2017
1 online resource (676 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed May 8, 2017).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research Statistical methods Handbooks, manuals, etc.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4843087 Click to View
language English
format eBook
author Bruner, Gordon C., II.,
spellingShingle Bruner, Gordon C., II.,
Marketing scales handbook.
author_facet Bruner, Gordon C., II.,
author_variant g c b gc gcb
author_role VerfasserIn
author_sort Bruner, Gordon C., II.,
title Marketing scales handbook.
title_full Marketing scales handbook. Multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II.
title_fullStr Marketing scales handbook. Multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II.
title_full_unstemmed Marketing scales handbook. Multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II.
title_auth Marketing scales handbook.
title_new Marketing scales handbook.
title_sort marketing scales handbook. multi-item measures for consumer insight research.
publisher GCBII Productions, LLC,
publishDate 2017
physical 1 online resource (676 pages)
isbn 9780692845936
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.3 B786 42017
genre Electronic books.
genre_facet Handbooks, manuals, etc.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4843087
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.827
dewey-sort 3658.827
dewey-raw 658.827
dewey-search 658.827
oclc_num 986135283
work_keys_str_mv AT brunergordonc marketingscaleshandbookvolume9
status_str n
ids_txt_mv (MiAaPQ)5004843087
(Au-PeEL)EBL4843087
(CaPaEBR)ebr11376319
(CaONFJC)MIL994750
(OCoLC)986135283
title_part_txt Multi-item measures for consumer insight research.
is_hierarchy_title Marketing scales handbook.
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