Staff View: Marketing scales handbook.

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Bibliographic Details
VerfasserIn:	Bruner, Gordon C., II.,
Place / Publishing House:	Fort Worth, Texas : : GCBII Productions, LLC,, 2017. 2017
Year of Publication:	2017
Language:	English
Online Access:	https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4843087
Physical Description:	1 online resource (676 pages)
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082	0		\|a 658.827 \|2 23
100	1		\|a Bruner, Gordon C., \|c II., \|e author.
245	1	0	\|a Marketing scales handbook. \|p Multi-item measures for consumer insight research. \|n Volume 9 / \|c Gordon C. Bruner II.
264		1	\|a Fort Worth, Texas : \|b GCBII Productions, LLC, \|c 2017.
264		4	\|c 2017
300			\|a 1 online resource (676 pages)
336			\|a text \|2 rdacontent
337			\|a computer \|2 rdamedia
338			\|a online resource \|2 rdacarrier
504			\|a Includes bibliographical references and index.
588			\|a Description based on online resource; title from PDF title page (ebrary, viewed May 8, 2017).
590			\|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	\|a Marketing research \|x Statistical methods \|v Handbooks, manuals, etc.
655		4	\|a Electronic books.
797	2		\|a ProQuest (Firm)
856	4	0	\|u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4843087 \|z Click to View