Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace.
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| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | vi, 179 p. |
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| 020 | |z 9780759118089 (cloth : alk. paper) | ||
| 020 | |z 9780759118096 (pbk. : alk. paper) | ||
| 020 | |a 9780759118102 (electronic bk.) | ||
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| 050 | 4 | |a AM121 |b .W35 2010 | |
| 082 | 0 | 4 | |a 069/.068 |2 22 |
| 100 | 1 | |a Wallace, Margot A., |d 1941- | |
| 245 | 1 | 0 | |a Consumer research for museum marketers |h [electronic resource] : |b audience insights money can't buy / |c Margot A. Wallace. |
| 260 | |a Lanham, Md. : |b AltaMira Press, |c c2010. | ||
| 300 | |a vi, 179 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Museums |x Management. | |
| 650 | 0 | |a Museums |x Marketing. | |
| 650 | 0 | |a Museums |x Public relations. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=483900 |z Click to View |