Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace.
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Year of Publication: | 2010 |
Language: | English |
Online Access: | |
Physical Description: | vi, 179 p. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9780759118089 (cloth : alk. paper) 9780759118096 (pbk. : alk. paper) 9780759118102 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Margot A. Wallace. |