Innovation and strategy of online games / Jong H. Wi.
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| Superior document: | Series on technology management ; v. 14 |
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| TeilnehmendeR: | |
| Year of Publication: | 2009 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Series on technology management ;
v. 14. |
| Online Access: | |
| Physical Description: | xx, 220 p. :; ill. |
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Table of Contents:
- Innovations in the game industry : online games versus offline games
- Business models and corporate strategy
- Virtual societies and economics of online games
- The formation process of the Korean online game industry
- Factors promoting growth of the online game industry
- Global development and marketing strategies of Korean online games
- International comparison of online game users.