How to open & operate a financially successful specialty retail & gourmet foods shop / / by Sharon Fullen ; revised by Rebekah Slonim.
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| Place / Publishing House: | Ocala, Florida : : Atlantic Publishing Group, Inc.,, [2016] 2016 |
| Year of Publication: | 2016 |
| Edition: | Revised Second edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (315 pages) :; illustrations |
| Notes: | Revised edition of the author's How to open a financially successful specialty retail & gourmet foods shop, 2004. |
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Table of Contents:
- Introduction
- For those who love elderberries and fine cheese : starting your own gourmet store
- Getting down to practicality : launching your business
- Making it your own : the basics of buying a gourmet shop
- How to get support without being hampered : investing in a franchise
- Planning for success : writing a business plan
- Boots on the ground : pre-opening activities
- Your greatest asset : successful employee relations
- The reason you're in business : your customers
- Getting the word out : marketing your business
- Public relations : how to get customers in the door with little cost
- From appliances to zucchini : choosing your sales mix
- Helping you to do your job : equipping your store
- A welcoming space : public areas of your store
- A place to get things done : back-of-the-store work areas
- Creating a team : your store staff
- How to get what you want : purchasing inventory
- All about money : cash flow
- Accounting 101 : financial management and budgeting
- Balanced budget : basic cost control for retail operations
- Efficiency : controlling your labor costs
- Appendix A: Resources : build your own network
- Bibliography
- Photo credits
- Glossary
- Index.