How to open & operate a financially successful specialty retail & gourmet foods shop / / by Sharon Fullen ; revised by Rebekah Slonim.

• VerfasserIn: Fullen, Sharon L.,
• TeilnehmendeR: Slonim, Rebekah,
• Place / Publishing House: Ocala, Florida : : Atlantic Publishing Group, Inc.,, [2016]; 2016
• Year of Publication: 2016
• Edition: Revised Second edition.
• Language: English
• Physical Description: 1 online resource (315 pages) :; illustrations
• Notes: Revised edition of the author's How to open a financially successful specialty retail & gourmet foods shop, 2004.

Table of Contents

Introduction -- For those who love elderberries and fine cheese : starting your own gourmet store -- Getting down to practicality : launching your business -- Making it your own : the basics of buying a gourmet shop -- How to get support without being hampered : investing in a franchise -- Planning for success : writing a business plan -- Boots on the ground : pre-opening activities -- Your greatest asset : successful employee relations -- The reason you're in business : your customers -- Getting the word out : marketing your business -- Public relations : how to get customers in the door with little cost -- From appliances to zucchini : choosing your sales mix -- Helping you to do your job : equipping your store -- A welcoming space : public areas of your store -- A place to get things done : back-of-the-store work areas -- Creating a team : your store staff -- How to get what you want : purchasing inventory -- All about money : cash flow -- Accounting 101 : financial management and budgeting -- Balanced budget : basic cost control for retail operations -- Efficiency : controlling your labor costs -- Appendix A: Resources : build your own network -- Bibliography -- Photo credits -- Glossary -- Index.