Marketing today's academic library : a bold new approach to communicating with students /

Marketing today's academic library : a bold new approach to communicating with students / / Brian Mathews.

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ProQuest (Firm)
Mathews, Brian
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2009
Language:English
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Physical Description:xv, 171 p. :; ill.
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ctrlnum (MiAaPQ)500474210
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(CaPaEBR)ebr10492921
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(OCoLC)436156384
collection bib_alma
record_format marc
spelling Mathews, Brian (Brian Scott)
Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews.
Chicago : American Library Association, 2009.
xv, 171 p. : ill.
Includes bibliographical references and index.
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Academic libraries Marketing.
Academic libraries Public relations.
Libraries and students.
Advertising Libraries.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=474210 Click to View
language English
format Electronic
eBook
author Mathews, Brian
spellingShingle Mathews, Brian
Marketing today's academic library a bold new approach to communicating with students /
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
author_facet Mathews, Brian
ProQuest (Firm)
ProQuest (Firm)
author_variant b m bm
author_fuller (Brian Scott)
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Mathews, Brian
title Marketing today's academic library a bold new approach to communicating with students /
title_sub a bold new approach to communicating with students /
title_full Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews.
title_fullStr Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews.
title_full_unstemmed Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews.
title_auth Marketing today's academic library a bold new approach to communicating with students /
title_new Marketing today's academic library
title_sort marketing today's academic library a bold new approach to communicating with students /
publisher American Library Association,
publishDate 2009
physical xv, 171 p. : ill.
contents Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
isbn 9780838991541 (electronic bk.)
callnumber-first Z - Library Science
callnumber-subject Z - Books and Writing
callnumber-label Z716
callnumber-sort Z 3716.3 M344 42009
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=474210
illustrated Illustrated
dewey-hundreds 000 - Computer science, information & general works
dewey-tens 020 - Library & information sciences
dewey-ones 021 - Library relationships
dewey-full 021.7
dewey-sort 221.7
dewey-raw 021.7
dewey-search 021.7
oclc_num 436156384
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is_hierarchy_title Marketing today's academic library a bold new approach to communicating with students /
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