Marketing today's academic library : a bold new approach to communicating with students / / Brian Mathews.
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| TeilnehmendeR: | |
| Year of Publication: | 2009 |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 171 p. :; ill. |
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| 020 | |z 0838909841 (alk. paper) | ||
| 020 | |z 9780838909843 | ||
| 020 | |a 9780838991541 (electronic bk.) | ||
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| 050 | 4 | |a Z716.3 |b .M344 2009 | |
| 082 | 0 | 4 | |a 021.7 |2 22 |
| 100 | 1 | |a Mathews, Brian |q (Brian Scott) | |
| 245 | 1 | 0 | |a Marketing today's academic library |h [electronic resource] : |b a bold new approach to communicating with students / |c Brian Mathews. |
| 260 | |a Chicago : |b American Library Association, |c 2009. | ||
| 300 | |a xv, 171 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Academic libraries |x Marketing. | |
| 650 | 0 | |a Academic libraries |x Public relations. | |
| 650 | 0 | |a Libraries and students. | |
| 650 | 0 | |a Advertising |x Libraries. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=474210 |z Click to View |