Social media in the marketing context : : a state of the art analysis and future directions /

Social media in the marketing context : : a state of the art analysis and future directions / / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade.

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Bibliographic Details
Superior document:Chandos Social Media Series
VerfasserIn:
Plume, Cherniece J.,
Dwivedi, Yogesh Kumar,
Slade, Emma L.,
TeilnehmendeR:
Dwivedi, Yogesh Kumar,
Slade, Emma L.,
Place / Publishing House:Amsterdam, Netherlands : : Chandos Publishing,, 2017.
2017
Year of Publication:2017
Language:English
Series:Chandos social media series.
Online Access:
Physical Description:1 online resource (184 pages).
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ctrlnum (MiAaPQ)5004697994
(Au-PeEL)EBL4697994
(CaPaEBR)ebr11271924
(CaONFJC)MIL958347
(OCoLC)962153804
collection bib_alma
record_format marc
spelling Plume, Cherniece J., author.
Social media in the marketing context : a state of the art analysis and future directions / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade.
Amsterdam, Netherlands : Chandos Publishing, 2017.
2017
1 online resource (184 pages).
text rdacontent
computer rdamedia
online resource rdacarrier
Chandos Social Media Series
Includes bibliographical references at the end of each chapters and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Social media.
Marketing.
Electronic books.
Dwivedi, Yogesh Kumar, author.
Slade, Emma L., author.
Print version: Plume, Cherniece J. Social media in the marketing context : a state of the art analysis and future directions. Amsterdam, Netherlands : Chandos Publishing, c2017 xix, 162 pages Chandos social media series. 9780081017548 2016942437
ProQuest (Firm)
Chandos social media series.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4697994 Click to View
language English
format eBook
author Plume, Cherniece J.,
Dwivedi, Yogesh Kumar,
Slade, Emma L.,
spellingShingle Plume, Cherniece J.,
Dwivedi, Yogesh Kumar,
Slade, Emma L.,
Social media in the marketing context : a state of the art analysis and future directions /
Chandos Social Media Series
author_facet Plume, Cherniece J.,
Dwivedi, Yogesh Kumar,
Slade, Emma L.,
Dwivedi, Yogesh Kumar,
Slade, Emma L.,
author_variant c j p cj cjp
y k d yk ykd
e l s el els
author_role VerfasserIn
VerfasserIn
VerfasserIn
author2 Dwivedi, Yogesh Kumar,
Slade, Emma L.,
author2_role TeilnehmendeR
TeilnehmendeR
author_sort Plume, Cherniece J.,
title Social media in the marketing context : a state of the art analysis and future directions /
title_sub a state of the art analysis and future directions /
title_full Social media in the marketing context : a state of the art analysis and future directions / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade.
title_fullStr Social media in the marketing context : a state of the art analysis and future directions / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade.
title_full_unstemmed Social media in the marketing context : a state of the art analysis and future directions / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade.
title_auth Social media in the marketing context : a state of the art analysis and future directions /
title_new Social media in the marketing context :
title_sort social media in the marketing context : a state of the art analysis and future directions /
series Chandos Social Media Series
series2 Chandos Social Media Series
publisher Chandos Publishing,
publishDate 2017
physical 1 online resource (184 pages).
isbn 9780081017579 (e-book)
9780081017548
callnumber-first H - Social Science
callnumber-subject HM - Sociology
callnumber-label HM742
callnumber-sort HM 3742 P586 42017
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4697994
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 300 - Social sciences, sociology & anthropology
dewey-ones 302 - Social interaction
dewey-full 302.231
dewey-sort 3302.231
dewey-raw 302.231
dewey-search 302.231
oclc_num 962153804
work_keys_str_mv AT plumecherniecej socialmediainthemarketingcontextastateoftheartanalysisandfuturedirections
AT dwivediyogeshkumar socialmediainthemarketingcontextastateoftheartanalysisandfuturedirections
AT sladeemmal socialmediainthemarketingcontextastateoftheartanalysisandfuturedirections
status_str n
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hierarchy_parent_title Chandos Social Media Series
is_hierarchy_title Social media in the marketing context : a state of the art analysis and future directions /
container_title Chandos Social Media Series
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