Social media in the marketing context : : a state of the art analysis and future directions / / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade.
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| Superior document: | Chandos Social Media Series |
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| VerfasserIn: | |
| TeilnehmendeR: | |
| Place / Publishing House: | Amsterdam, Netherlands : : Chandos Publishing,, 2017. 2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Series: | Chandos social media series.
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| Online Access: | |
| Physical Description: | 1 online resource (184 pages). |
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| Bibliography: | Includes bibliographical references at the end of each chapters and index. |
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| ISBN: | 9780081017548 9780081017579 (ebook) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade. |