Public relations for the public good : : how PR has shaped America's social movements / / Louis Capozzi, Shelley Spector.
While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our n...
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Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2016. |
Year of Publication: | 2016 |
Edition: | First edition. |
Language: | English |
Series: | Public relations collection.
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Physical Description: | 1 online resource (xiii, 179 pages) :; illustrations. |
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Capozzi, Louis., author. Public relations for the public good : how PR has shaped America's social movements / Louis Capozzi, Shelley Spector. First edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016. 1 online resource (xiii, 179 pages) : illustrations. text rdacontent computer rdamedia online resource rdacarrier Public relations collection, 2157-3476 Includes bibliographical references (pages 149-170) and index. 1. The public relations campaign to free Rosa Lee Ingram -- 2. A public relations-driven evolution -- 3. Fostering a new black identity -- 4. Michael Sam makes great gains for the LGBT -- 5. The war on tobacco -- 6. The campaign for tobacco-free kids -- 7. When music is the message -- 8. Battling the tide of public opinion to build support for a Jewish state -- 9. Feminism from the Feminine Mystique to Lean In -- 10. The American civil rights movement -- 11. The Triangle Shirtwaist Factory fire and the rise of the labor safety movement -- 12. The fight against income inequality -- 13. Taking depression out of the closet -- 14. The temperance movement -- References -- About the authors -- Index. Access restricted to authorized users and institutions. While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation's modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era--from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram--the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you'll find case studies on campaigns from the Women's Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society. Title from PDF title page (viewed on August 29, 2016). Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Public relations United States Case studies. Social movements Public relations United States. Activism Awareness Civil Rights Communications Democracy Diversity Equal justice Gender equality Influence Influencers Key audiences Key publics Labor Media Messaging Outreach Persuasion Political Movements Protests Public Health Movements Public opinion Public Relations Public Service Publicity Racial equality Religious equality Social Change Social Movements Strategy Strategic Communications Tactics Women's Movements Electronic books. Spector, Shelley., author. Print version: 9781631573811 ProQuest (Firm) Public relations collection. 2157-3476 https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4649459 Click to View |
language |
English |
format |
eBook |
author |
Capozzi, Louis., Spector, Shelley., |
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Capozzi, Louis., Spector, Shelley., Public relations for the public good : how PR has shaped America's social movements / Public relations collection, 1. The public relations campaign to free Rosa Lee Ingram -- 2. A public relations-driven evolution -- 3. Fostering a new black identity -- 4. Michael Sam makes great gains for the LGBT -- 5. The war on tobacco -- 6. The campaign for tobacco-free kids -- 7. When music is the message -- 8. Battling the tide of public opinion to build support for a Jewish state -- 9. Feminism from the Feminine Mystique to Lean In -- 10. The American civil rights movement -- 11. The Triangle Shirtwaist Factory fire and the rise of the labor safety movement -- 12. The fight against income inequality -- 13. Taking depression out of the closet -- 14. The temperance movement -- References -- About the authors -- Index. |
author_facet |
Capozzi, Louis., Spector, Shelley., Spector, Shelley., |
author_variant |
l c lc s s ss |
author_role |
VerfasserIn VerfasserIn |
author2 |
Spector, Shelley., |
author2_role |
TeilnehmendeR |
author_sort |
Capozzi, Louis., |
title |
Public relations for the public good : how PR has shaped America's social movements / |
title_sub |
how PR has shaped America's social movements / |
title_full |
Public relations for the public good : how PR has shaped America's social movements / Louis Capozzi, Shelley Spector. |
title_fullStr |
Public relations for the public good : how PR has shaped America's social movements / Louis Capozzi, Shelley Spector. |
title_full_unstemmed |
Public relations for the public good : how PR has shaped America's social movements / Louis Capozzi, Shelley Spector. |
title_auth |
Public relations for the public good : how PR has shaped America's social movements / |
title_new |
Public relations for the public good : |
title_sort |
public relations for the public good : how pr has shaped america's social movements / |
series |
Public relations collection, |
series2 |
Public relations collection, |
publisher |
Business Expert Press, |
publishDate |
2016 |
physical |
1 online resource (xiii, 179 pages) : illustrations. |
edition |
First edition. |
contents |
1. The public relations campaign to free Rosa Lee Ingram -- 2. A public relations-driven evolution -- 3. Fostering a new black identity -- 4. Michael Sam makes great gains for the LGBT -- 5. The war on tobacco -- 6. The campaign for tobacco-free kids -- 7. When music is the message -- 8. Battling the tide of public opinion to build support for a Jewish state -- 9. Feminism from the Feminine Mystique to Lean In -- 10. The American civil rights movement -- 11. The Triangle Shirtwaist Factory fire and the rise of the labor safety movement -- 12. The fight against income inequality -- 13. Taking depression out of the closet -- 14. The temperance movement -- References -- About the authors -- Index. |
isbn |
9781631573828 9781631573811 |
issn |
2157-3476 |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD59 |
callnumber-sort |
HD 259.5 C266 42016 |
genre |
Electronic books. |
genre_facet |
Case studies. Electronic books. |
geographic_facet |
United States United States. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4649459 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
659 - Advertising & public relations |
dewey-full |
659.2 |
dewey-sort |
3659.2 |
dewey-raw |
659.2 |
dewey-search |
659.2 |
oclc_num |
957318373 |
work_keys_str_mv |
AT capozzilouis publicrelationsforthepublicgoodhowprhasshapedamericassocialmovements AT spectorshelley publicrelationsforthepublicgoodhowprhasshapedamericassocialmovements |
status_str |
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ids_txt_mv |
(MiAaPQ)5004649459 (Au-PeEL)EBL4649459 (CaPaEBR)ebr11250308 (CaONFJC)MIL949449 (OCoLC)957318373 |
hierarchy_parent_title |
Public relations collection, |
is_hierarchy_title |
Public relations for the public good : how PR has shaped America's social movements / |
container_title |
Public relations collection, |
author2_original_writing_str_mv |
noLinkedField |
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