New challenges to international marketing / edited by Rudolf R. Sinkovics, Pervez N. Ghauri.
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Superior document: | Advances in international marketing, v. 20 |
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Year of Publication: | 2009 |
Language: | English |
Series: | Advances in international marketing ;
v. 20. |
Online Access: | |
Physical Description: | xi, 418 p. |
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Bibliography: | Includes bibliographical references. |
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ISBN: | 9781848554689 |
ISSN: | 1474-7979 ; |
Hierarchical level: | Monograph |
Statement of Responsibility: | edited by Rudolf R. Sinkovics, Pervez N. Ghauri. |