Monetizing innovation : : how smart companies design the product around the price / / Madhavan Ramanujam, Georg Tacke.
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (259 pages) |
| Notes: | Includes index. |
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| ISBN: | 9781119240860 9781119240877 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Madhavan Ramanujam, Georg Tacke. |