Mobile commerce : : how it contrasts, challenges and enhances electronic commerce / / Esther Swilley.
Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make up just some of the shopping functions done on mobile devices. How...
Saved in:
Superior document: | Digital and social media marketing and advertising collection, |
---|---|
VerfasserIn: | |
Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2016. |
Year of Publication: | 2016 |
Edition: | First edition. |
Language: | English |
Series: | Digital and social media marketing and advertising collection.
|
Online Access: | |
Physical Description: | 1 online resource (xvii, 71 pages) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
5004388929 |
---|---|
ctrlnum |
(MiAaPQ)5004388929 (Au-PeEL)EBL4388929 (CaPaEBR)ebr11152344 (CaONFJC)MIL871515 (OCoLC)939262318 |
collection |
bib_alma |
record_format |
marc |
spelling |
Swilley, Esther., author. Mobile commerce : how it contrasts, challenges and enhances electronic commerce / Esther Swilley. First edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016. 1 online resource (xvii, 71 pages) text rdacontent computer rdamedia online resource rdacarrier Digital and social media marketing and advertising collection, 2333-8830 Includes bibliographical references (pages 63-68) and index. 1. What is digital commerce? -- 2. Contrasting e-commerce and m-commerce -- 3. What connects the target? -- 4. Touchpoints -- 5. Challenges to digital commerce -- 6. Enhancing digital commerce -- Conclusion -- References -- Index. Access restricted to authorized users and institutions. Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make up just some of the shopping functions done on mobile devices. How does digital change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? As tablet owners relax in the evenings, they are powering up those tablets, and using tablet time for shopping. Does this behavior differ from those sitting at their desktop computers and browse online? Understanding the differences between those shopping in electronic commerce and those purchasing in mobile commerce allows firms to gain a larger foothold in the digital commerce market. The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment--using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce. Title from PDF title page (viewed on November 30, 2015). Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Mobile commerce. digital commerce digital shopping experience electronic commerce mobile commerce omnichannel strategy touchpoint Electronic books. Print version: 9781606498446 ProQuest (Firm) Digital and social media marketing and advertising collection. 2333-8830 https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4388929 Click to View |
language |
English |
format |
eBook |
author |
Swilley, Esther., |
spellingShingle |
Swilley, Esther., Mobile commerce : how it contrasts, challenges and enhances electronic commerce / Digital and social media marketing and advertising collection, 1. What is digital commerce? -- 2. Contrasting e-commerce and m-commerce -- 3. What connects the target? -- 4. Touchpoints -- 5. Challenges to digital commerce -- 6. Enhancing digital commerce -- Conclusion -- References -- Index. |
author_facet |
Swilley, Esther., |
author_variant |
e s es |
author_role |
VerfasserIn |
author_sort |
Swilley, Esther., |
title |
Mobile commerce : how it contrasts, challenges and enhances electronic commerce / |
title_sub |
how it contrasts, challenges and enhances electronic commerce / |
title_full |
Mobile commerce : how it contrasts, challenges and enhances electronic commerce / Esther Swilley. |
title_fullStr |
Mobile commerce : how it contrasts, challenges and enhances electronic commerce / Esther Swilley. |
title_full_unstemmed |
Mobile commerce : how it contrasts, challenges and enhances electronic commerce / Esther Swilley. |
title_auth |
Mobile commerce : how it contrasts, challenges and enhances electronic commerce / |
title_new |
Mobile commerce : |
title_sort |
mobile commerce : how it contrasts, challenges and enhances electronic commerce / |
series |
Digital and social media marketing and advertising collection, |
series2 |
Digital and social media marketing and advertising collection, |
publisher |
Business Expert Press, |
publishDate |
2016 |
physical |
1 online resource (xvii, 71 pages) |
edition |
First edition. |
contents |
1. What is digital commerce? -- 2. Contrasting e-commerce and m-commerce -- 3. What connects the target? -- 4. Touchpoints -- 5. Challenges to digital commerce -- 6. Enhancing digital commerce -- Conclusion -- References -- Index. |
isbn |
9781606498453 9781606498446 |
issn |
2333-8830 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5548 |
callnumber-sort |
HF 45548.34 S853 42016 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4388929 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.872 |
dewey-sort |
3658.872 |
dewey-raw |
658.872 |
dewey-search |
658.872 |
oclc_num |
939262318 |
work_keys_str_mv |
AT swilleyesther mobilecommercehowitcontrastschallengesandenhanceselectroniccommerce |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5004388929 (Au-PeEL)EBL4388929 (CaPaEBR)ebr11152344 (CaONFJC)MIL871515 (OCoLC)939262318 |
hierarchy_parent_title |
Digital and social media marketing and advertising collection, |
is_hierarchy_title |
Mobile commerce : how it contrasts, challenges and enhances electronic commerce / |
container_title |
Digital and social media marketing and advertising collection, |
_version_ |
1792330900184236032 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03951nam a2200553 i 4500</leader><controlfield tag="001">5004388929</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">151130s2016 nyu foab 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781606498446</subfield><subfield code="q">paperback</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781606498453</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5004388929</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL4388929</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr11152344</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL871515</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)939262318</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5548.34</subfield><subfield code="b">.S853 2016</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Swilley, Esther.,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Mobile commerce :</subfield><subfield code="b">how it contrasts, challenges and enhances electronic commerce /</subfield><subfield code="c">Esther Swilley.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, New York (222 East 46th Street, New York, NY 10017) :</subfield><subfield code="b">Business Expert Press,</subfield><subfield code="c">2016.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xvii, 71 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Digital and social media marketing and advertising collection,</subfield><subfield code="x">2333-8830</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 63-68) and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">1. What is digital commerce? -- 2. Contrasting e-commerce and m-commerce -- 3. What connects the target? -- 4. Touchpoints -- 5. Challenges to digital commerce -- 6. Enhancing digital commerce -- Conclusion -- References -- Index.</subfield></datafield><datafield tag="506" ind1="1" ind2=" "><subfield code="a">Access restricted to authorized users and institutions.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make up just some of the shopping functions done on mobile devices. How does digital change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? As tablet owners relax in the evenings, they are powering up those tablets, and using tablet time for shopping. Does this behavior differ from those sitting at their desktop computers and browse online? Understanding the differences between those shopping in electronic commerce and those purchasing in mobile commerce allows firms to gain a larger foothold in the digital commerce market. The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment--using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Title from PDF title page (viewed on November 30, 2015).</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Mobile commerce.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">digital commerce</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">digital shopping experience</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">electronic commerce</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">mobile commerce</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">omnichannel</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">strategy</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">touchpoint</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">9781606498446</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Digital and social media marketing and advertising collection.</subfield><subfield code="x">2333-8830</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4388929</subfield><subfield code="z">Click to View</subfield></datafield></record></collection> |