Mobile commerce : : how it contrasts, challenges and enhances electronic commerce / / Esther Swilley.

Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make up just some of the shopping functions done on mobile devices. How...

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Bibliographic Details
Superior document:Digital and social media marketing and advertising collection,
VerfasserIn:
Place / Publishing House:New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2016.
Year of Publication:2016
Edition:First edition.
Language:English
Series:Digital and social media marketing and advertising collection.
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Physical Description:1 online resource (xvii, 71 pages)
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