Review of marketing research. / Volume 5 / edited by Naresh K. Malhotra.
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Year of Publication: | 2009 |
Language: | English |
Series: | Review of marketing research ;
5 |
Online Access: | |
Physical Description: | vxx, 194 p. :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 0765621258 9780765621252 |
Hierarchical level: | Monograph |
Statement of Responsibility: | edited by Naresh K. Malhotra. |