Powers of persuasion : the inside story of British advertising : 1951-2000 / / Winston Fletcher.

• Author: ProQuest (Firm); Fletcher, Winston.
• TeilnehmendeR: ProQuest (Firm)
• Year of Publication: 2008
• Language: English
• Physical Description: 288 p., [16] p. of plates :; col. ill.

Table of Contents

• 1951 : watershed year
• Antecedents : look back in wonder
• The nineteen fifties : the television upheaval
• The nineteen sixties : 'you've never had it so good'
• The nineteen seventies : Britain takes the lead
• The nineteen eighties : Brits buy up the business
• The nineteen nineties : recession and globalization
• Crystal balling : peering into a cloudy future.