Powers of persuasion : the inside story of British advertising : 1951-2000 / / Winston Fletcher.
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| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | 288 p., [16] p. of plates :; col. ill. |
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| 082 | 0 | 4 | |a 659.10941 |2 22 |
| 100 | 1 | |a Fletcher, Winston. | |
| 245 | 1 | 0 | |a Powers of persuasion |h [electronic resource] : |b the inside story of British advertising : 1951-2000 / |c Winston Fletcher. |
| 260 | |a Oxford ; |a New York : |b Oxford University Press, |c 2008. | ||
| 300 | |a 288 p., [16] p. of plates : |b col. ill. | ||
| 504 | |a Includes bibliographical references (p. [256]-265) and index. | ||
| 505 | 0 | |a 1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising |z Great Britain |x History |y 20th century. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=430843 |z Click to View |