Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them / / Arthur G. Cook.

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Year of Publication:2006
Language:English
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Physical Description:xvii, 141 p. :; ill.
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245 1 0 |a Forecasting for the pharmaceutical industry  |h [electronic resource] :  |b models for new product and in-market forecasting and how to use them /  |c Arthur G. Cook. 
260 |a Aldershot, England ;  |a Burlington, VT :  |b Gower,  |c c2006. 
300 |a xvii, 141 p. :  |b ill. 
504 |a Includes bibliographical references (p. 135-137) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Pharmaceutical industry  |x Forecasting. 
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655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
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