Handbook of brand semiotics / / edited by George Rossolatos.

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Bibliographic Details
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Place / Publishing House:Kassel : : Kassel University Press,, [2015]
2015
Year of Publication:2015
Language:English
Online Access:
Physical Description:1 online resource (459 pages) :; illustrations
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245 0 0 |a Handbook of brand semiotics /  |c edited by George Rossolatos. 
264 1 |a Kassel :  |b Kassel University Press,  |c [2015] 
264 4 |c 2015 
300 |a 1 online resource (459 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed February 06, 2016). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Branding (Marketing) 
655 4 |a Electronic books. 
700 1 |a Rossolatos, George,  |e editor. 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4191395  |z Click to View