The fast path to corporate growth : leveraging knowledge and technologies to new market applications /

The fast path to corporate growth : leveraging knowledge and technologies to new market applications / / Marc H. Meyer.

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ProQuest (Firm)
Meyer, Marc H.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2007
Language:English
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Physical Description:viii, 326 p. :; ill.
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ctrlnum (MiAaPQ)500415874
(Au-PeEL)EBL415874
(CaPaEBR)ebr10199729
(CaONFJC)MIL115678
(OCoLC)476245416
collection bib_alma
record_format marc
spelling Meyer, Marc H.
The fast path to corporate growth [electronic resource] : leveraging knowledge and technologies to new market applications / Marc H. Meyer.
Oxford ; New York : Oxford University Press, 2007.
viii, 326 p. : ill.
Includes bibliographical references and index.
IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Success in business.
Creative ability in business.
New products Management.
Business planning.
Marketing research.
Market segmentation.
Corporations Growth.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=415874 Click to View
language English
format Electronic
eBook
author Meyer, Marc H.
spellingShingle Meyer, Marc H.
The fast path to corporate growth leveraging knowledge and technologies to new market applications /
IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
author_facet Meyer, Marc H.
ProQuest (Firm)
ProQuest (Firm)
author_variant m h m mh mhm
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Meyer, Marc H.
title The fast path to corporate growth leveraging knowledge and technologies to new market applications /
title_sub leveraging knowledge and technologies to new market applications /
title_full The fast path to corporate growth [electronic resource] : leveraging knowledge and technologies to new market applications / Marc H. Meyer.
title_fullStr The fast path to corporate growth [electronic resource] : leveraging knowledge and technologies to new market applications / Marc H. Meyer.
title_full_unstemmed The fast path to corporate growth [electronic resource] : leveraging knowledge and technologies to new market applications / Marc H. Meyer.
title_auth The fast path to corporate growth leveraging knowledge and technologies to new market applications /
title_new The fast path to corporate growth
title_sort the fast path to corporate growth leveraging knowledge and technologies to new market applications /
publisher Oxford University Press,
publishDate 2007
physical viii, 326 p. : ill.
contents IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5386
callnumber-sort HF 45386 M564 42007
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=415874
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.4
dewey-sort 3658.4
dewey-raw 658.4
dewey-search 658.4
oclc_num 476245416
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is_hierarchy_title The fast path to corporate growth leveraging knowledge and technologies to new market applications /
author2_original_writing_str_mv noLinkedField
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