The fast path to corporate growth : leveraging knowledge and technologies to new market applications / / Marc H. Meyer.
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| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 326 p. :; ill. |
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| 008 | 060706s2007 enka sb 001 0 eng | ||
| 010 | |z 2006022341 | ||
| 020 | |z 9780195180862 (cloth : alk. paper) | ||
| 035 | |a (MiAaPQ)500415874 | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5386 |b .M564 2007 | |
| 082 | 0 | 4 | |a 658.4 |2 22 |
| 100 | 1 | |a Meyer, Marc H. | |
| 245 | 1 | 4 | |a The fast path to corporate growth |h [electronic resource] : |b leveraging knowledge and technologies to new market applications / |c Marc H. Meyer. |
| 260 | |a Oxford ; |a New York : |b Oxford University Press, |c 2007. | ||
| 300 | |a viii, 326 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Success in business. | |
| 650 | 0 | |a Creative ability in business. | |
| 650 | 0 | |a New products |x Management. | |
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Corporations |x Growth. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=415874 |z Click to View |