Public relations ethics : : how to practice PR without losing your soul /

Public relations ethics : : how to practice PR without losing your soul / / Dick Martin and Donald K. Wright.

This book represents a practical guide to ethical decision making tailored specifically to the needs of public relations students and practitioners. Coauthored by a corporate public relations officer of deep experience and a widely published public relations ethics scholar, the book thoroughly explo...

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Bibliographic Details
Superior document:Public relations collection,
VerfasserIn:
Martin, Dick.,
Wright, Donald K.,
TeilnehmendeR:
Wright, Donald K.,
Place / Publishing House:New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2016.
Year of Publication:2016
Edition:First edition.
Language:English
Series:Public relations collection.
Online Access:
Physical Description:1 online resource (247 pages)
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Table of Contents:
  • 1. Introduction
  • 2. Is public relations inherently unethical?
  • 3. Virtue and character
  • 4. Public relations of character
  • 5. Veracity, visibility, and validity
  • 6. Respect for reason
  • 7. The public interest
  • 8. Corporate responsibility
  • 9. Duties and rights
  • 10. Care and justice
  • 11. Ethical decision making
  • 12. Frameworks for ethical reasoning
  • 13. Constructing a personal framework for ethical reasoning
  • 14. Conclusion
  • References
  • Index.

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