Public relations ethics : : how to practice PR without losing your soul / / Dick Martin and Donald K. Wright.
This book represents a practical guide to ethical decision making tailored specifically to the needs of public relations students and practitioners. Coauthored by a corporate public relations officer of deep experience and a widely published public relations ethics scholar, the book thoroughly explo...
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Superior document: | Public relations collection, |
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VerfasserIn: | |
TeilnehmendeR: | |
Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2016. |
Year of Publication: | 2016 |
Edition: | First edition. |
Language: | English |
Series: | Public relations collection.
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Online Access: | |
Physical Description: | 1 online resource (247 pages) |
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Table of Contents:
- 1. Introduction
- 2. Is public relations inherently unethical?
- 3. Virtue and character
- 4. Public relations of character
- 5. Veracity, visibility, and validity
- 6. Respect for reason
- 7. The public interest
- 8. Corporate responsibility
- 9. Duties and rights
- 10. Care and justice
- 11. Ethical decision making
- 12. Frameworks for ethical reasoning
- 13. Constructing a personal framework for ethical reasoning
- 14. Conclusion
- References
- Index.