Tactical transparency : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson.
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Year of Publication: | 2009 |
Edition: | 1st ed. |
Language: | English |
Online Access: | |
Physical Description: | xiv, 297 p. |
Notes: | "IABC, International Association of Business Communicators." |
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050 | 4 | |a HF5415.5 |b .H585 2009 | |
082 | 0 | 4 | |a 658.8/02 |2 22 |
100 | 1 | |a Holtz, Shel. | |
245 | 1 | 0 | |a Tactical transparency |h [electronic resource] : |b how leaders can leverage social media to maximize value and build their brand / |c Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson. |
250 | |a 1st ed. | ||
260 | |a San Francisco, CA : |b Jossey-Bass, |c c2009. | ||
300 | |a xiv, 297 p. | ||
500 | |a "IABC, International Association of Business Communicators." | ||
504 | |a Includes bibliographical references (p. 277-281) and index. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Customer relations |x Management. | |
650 | 0 | |a Social media. | |
650 | 0 | |a Interactive marketing. | |
650 | 0 | |a Business communication |x Blogs. | |
650 | 0 | |a Internet marketing |x Management. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Havens, John C. | |
710 | 2 | |a International Association of Business Communicators. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=380562 |z Click to View |