The psychology of design : : creating consumer appeal /

The psychology of design : : creating consumer appeal / / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei.

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Bibliographic Details
TeilnehmendeR:
Batra, Rajeev,
Seifert, Colleen M.,
Brei, Diann,
Place / Publishing House:New York, New York ;, London, [England] : : Routledge,, 2016.
2016
Year of Publication:2016
Language:English
Online Access:
Physical Description:1 online resource (377 pages) :; illustrations, tables
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ctrlnum (MiAaPQ)5003570131
(Au-PeEL)EBL3570131
(CaPaEBR)ebr11081960
(CaONFJC)MIL816054
(OCoLC)932323869
collection bib_alma
record_format marc
spelling The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei.
New York, New York ; London, [England] : Routledge, 2016.
2016
1 online resource (377 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references at the end of each chapters and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Product design.
Marketing Psychological aspects.
Electronic books.
Batra, Rajeev, editor.
Seifert, Colleen M., editor.
Brei, Diann, editor.
Print version: Psychology of design : creating consumer appeal. New York, New York ; London, [England] : Routledge, c2016 xvi, 354 pages 9780765647597 2015004477
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3570131 Click to View
language English
format eBook
author2 Batra, Rajeev,
Seifert, Colleen M.,
Brei, Diann,
author_facet Batra, Rajeev,
Seifert, Colleen M.,
Brei, Diann,
author2_variant r b rb
c m s cm cms
d b db
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
title The psychology of design : creating consumer appeal /
spellingShingle The psychology of design : creating consumer appeal /
title_sub creating consumer appeal /
title_full The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei.
title_fullStr The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei.
title_full_unstemmed The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei.
title_auth The psychology of design : creating consumer appeal /
title_new The psychology of design :
title_sort the psychology of design : creating consumer appeal /
publisher Routledge,
publishDate 2016
physical 1 online resource (377 pages) : illustrations, tables
isbn 9781315714806 (e-book)
9780765647597
callnumber-first T - Technology
callnumber-subject TS - Manufactures
callnumber-label TS171
callnumber-sort TS 3171 P793 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3570131
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.5/752
dewey-sort 3658.5 3752
dewey-raw 658.5/752
dewey-search 658.5/752
oclc_num 932323869
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is_hierarchy_title The psychology of design : creating consumer appeal /
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