The psychology of design : : creating consumer appeal / / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei.
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| Place / Publishing House: | New York, New York ;, London, [England] : : Routledge,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (377 pages) :; illustrations, tables |
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| 020 | |z 9780765647597 | ||
| 020 | |z 9780765647603 | ||
| 020 | |a 9781315714806 (e-book) | ||
| 035 | |a (MiAaPQ)5003570131 | ||
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| 050 | 4 | |a TS171 |b .P793 2016 | |
| 082 | 0 | |a 658.5/752 |2 23 | |
| 245 | 0 | 4 | |a The psychology of design : |b creating consumer appeal / |c edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei. |
| 264 | 1 | |a New York, New York ; |a London, [England] : |b Routledge, |c 2016. | |
| 264 | 4 | |c 2016 | |
| 300 | |a 1 online resource (377 pages) : |b illustrations, tables | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references at the end of each chapters and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Product design. | |
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Batra, Rajeev, |e editor. | |
| 700 | 1 | |a Seifert, Colleen M., |e editor. | |
| 700 | 1 | |a Brei, Diann, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Psychology of design : creating consumer appeal. |d New York, New York ; London, [England] : Routledge, c2016 |h xvi, 354 pages |z 9780765647597 |w 2015004477 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3570131 |z Click to View |