Freud on Madison Avenue : motivation research and subliminal advertising in America / / Lawrence R. Samuel.
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| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | 218 p. |
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| id |
5003441990 |
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| ctrlnum |
(MiAaPQ)5003441990 (Au-PeEL)EBL3441990 (CaPaEBR)ebr10642742 (CaONFJC)MIL420936 (OCoLC)794700595 |
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bib_alma |
| record_format |
marc |
| spelling |
Samuel, Lawrence R. Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in America / Lawrence R. Samuel. Philadelphia : University of Pennsylvania Press, c2010. 218 p. Includes bibliographical references and index. The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Motivation research (Marketing) United States History. Subliminal advertising United States History. Advertising United States Psychological aspects History. Consumer behavior United States History. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3441990 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Samuel, Lawrence R. |
| spellingShingle |
Samuel, Lawrence R. Freud on Madison Avenue motivation research and subliminal advertising in America / The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. |
| author_facet |
Samuel, Lawrence R. ProQuest (Firm) ProQuest (Firm) |
| author_variant |
l r s lr lrs |
| author2 |
ProQuest (Firm) |
| author2_role |
TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Samuel, Lawrence R. |
| title |
Freud on Madison Avenue motivation research and subliminal advertising in America / |
| title_sub |
motivation research and subliminal advertising in America / |
| title_full |
Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in America / Lawrence R. Samuel. |
| title_fullStr |
Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in America / Lawrence R. Samuel. |
| title_full_unstemmed |
Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in America / Lawrence R. Samuel. |
| title_auth |
Freud on Madison Avenue motivation research and subliminal advertising in America / |
| title_new |
Freud on Madison Avenue |
| title_sort |
freud on madison avenue motivation research and subliminal advertising in america / |
| publisher |
University of Pennsylvania Press, |
| publishDate |
2010 |
| physical |
218 p. |
| contents |
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. |
| isbn |
9780812204872 (electronic bk.) |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5415 |
| callnumber-sort |
HF 45415.34 S26 42010 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| geographic_facet |
United States |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3441990 |
| illustrated |
Not Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
659 - Advertising & public relations |
| dewey-full |
659.101/9 |
| dewey-sort |
3659.101 19 |
| dewey-raw |
659.101/9 |
| dewey-search |
659.101/9 |
| oclc_num |
794700595 |
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n |
| ids_txt_mv |
(MiAaPQ)5003441990 (Au-PeEL)EBL3441990 (CaPaEBR)ebr10642742 (CaONFJC)MIL420936 (OCoLC)794700595 |
| is_hierarchy_title |
Freud on Madison Avenue motivation research and subliminal advertising in America / |
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noLinkedField |
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