Producing fashion : commerce, culture, and consumers /

Producing fashion : commerce, culture, and consumers / / edited by Regina Lee Blaszczyk.

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Blaszczyk, Regina Lee.
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Year of Publication:2008
Language:English
Series:Hagley perspectives on business and culture
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Physical Description:vii, 363 p. :; ill.
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ctrlnum (MiAaPQ)5003441930
(Au-PeEL)EBL3441930
(CaPaEBR)ebr10642682
(CaONFJC)MIL420876
(OCoLC)932312600
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spelling Producing fashion [electronic resource] : commerce, culture, and consumers / edited by Regina Lee Blaszczyk.
Philadelphia : University of Pennsylvania Press, c2008.
vii, 363 p. : ill.
Hagley perspectives on business and culture
Includes bibliographical references (p. [293]-348) and index.
Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Fashion design 20th century History.
Fashion merchandising 20th century History.
Consumers' preferences 20th century History.
Marketing Management 20th century History.
Product management 20th century History.
Electronic books.
Blaszczyk, Regina Lee.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3441930 Click to View
language English
format Electronic
eBook
author2 Blaszczyk, Regina Lee.
ProQuest (Firm)
author_facet Blaszczyk, Regina Lee.
ProQuest (Firm)
ProQuest (Firm)
author2_variant r l b rl rlb
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Blaszczyk, Regina Lee.
title Producing fashion commerce, culture, and consumers /
spellingShingle Producing fashion commerce, culture, and consumers /
Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt.
title_sub commerce, culture, and consumers /
title_full Producing fashion [electronic resource] : commerce, culture, and consumers / edited by Regina Lee Blaszczyk.
title_fullStr Producing fashion [electronic resource] : commerce, culture, and consumers / edited by Regina Lee Blaszczyk.
title_full_unstemmed Producing fashion [electronic resource] : commerce, culture, and consumers / edited by Regina Lee Blaszczyk.
title_auth Producing fashion commerce, culture, and consumers /
title_new Producing fashion
title_sort producing fashion commerce, culture, and consumers /
publisher University of Pennsylvania Press,
publishDate 2008
physical vii, 363 p. : ill.
contents Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt.
isbn 9780812206050 (electronic bk.)
callnumber-first T - Technology
callnumber-subject TT - Arts and Crafts
callnumber-label TT497
callnumber-sort TT 3497 P76 42008
genre Electronic books.
genre_facet Electronic books.
era_facet 20th century
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3441930
illustrated Illustrated
dewey-hundreds 700 - Arts & recreation
dewey-tens 740 - Drawing & decorative arts
dewey-ones 746 - Textile arts
dewey-full 746.9/2
dewey-sort 3746.9 12
dewey-raw 746.9/2
dewey-search 746.9/2
oclc_num 932312600
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