Producing fashion : commerce, culture, and consumers / / edited by Regina Lee Blaszczyk.
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| Year of Publication: | 2008 |
| Language: | English |
| Series: | Hagley perspectives on business and culture
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| Online Access: | |
| Physical Description: | vii, 363 p. :; ill. |
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| 245 | 0 | 0 | |a Producing fashion |h [electronic resource] : |b commerce, culture, and consumers / |c edited by Regina Lee Blaszczyk. |
| 260 | |a Philadelphia : |b University of Pennsylvania Press, |c c2008. | ||
| 300 | |a vii, 363 p. : |b ill. | ||
| 440 | 0 | |a Hagley perspectives on business and culture | |
| 504 | |a Includes bibliographical references (p. [293]-348) and index. | ||
| 505 | 0 | |a Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Fashion design |y 20th century |x History. | |
| 650 | 0 | |a Fashion merchandising |y 20th century |x History. | |
| 650 | 0 | |a Consumers' preferences |y 20th century |x History. | |
| 650 | 0 | |a Marketing |x Management |y 20th century |x History. | |
| 650 | 0 | |a Product management |y 20th century |x History. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Blaszczyk, Regina Lee. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3441930 |z Click to View |