Smart alliance : how a global corporation and environmental activists transformed a tarnished brand / / J. Gary Taylor and Patricia J. Scharlin.
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| Year of Publication: | 2004 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxi, 278 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. 267-269) and index. |
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| ISBN: | 9780300128079 030010233X (alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | J. Gary Taylor and Patricia J. Scharlin. |