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Smart alliance : how a global corporation and environmental activists transformed a tarnished brand / / J. Gary Taylor and Patricia J. Scharlin.

Participants: Taylor, J. Gary. [ ]; ProQuest (Firm) [ ]; Scharlin, Patricia J. [ TeilnehmendeR ]; ProQuest (Firm) [ TeilnehmendeR ]
Published: c2004.

Other Authors: “...Scharlin, Patricia J....”

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