Advertising on trial : consumer activism and corporate public relations in the 1930s /

Advertising on trial : consumer activism and corporate public relations in the 1930s / / Inger L. Stole.

Saved in:
Bibliographic Details
:
ProQuest (Firm)
Stole, Inger L.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2006
Language:English
Series:History of communication
Online Access:
Physical Description:xviii, 290 p. :; ill., ports.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5003414023
ctrlnum (MiAaPQ)5003414023
(Au-PeEL)EBL3414023
(CaPaEBR)ebr10593695
(CaONFJC)MIL304409
(OCoLC)923494943
collection bib_alma
record_format marc
spelling Stole, Inger L.
Advertising on trial [electronic resource] : consumer activism and corporate public relations in the 1930s / Inger L. Stole.
Consumer activism and corporate public relations in the 1930s
Urbana, Ill. : University of Illinois Press, c2006.
xviii, 290 p. : ill., ports.
History of communication
Includes bibliographical references (p. [209]-277) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising United States History.
Corporations Public relations United States.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3414023 Click to View
language English
format Electronic
eBook
author Stole, Inger L.
spellingShingle Stole, Inger L.
Advertising on trial consumer activism and corporate public relations in the 1930s /
author_facet Stole, Inger L.
ProQuest (Firm)
ProQuest (Firm)
author_variant i l s il ils
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Stole, Inger L.
title Advertising on trial consumer activism and corporate public relations in the 1930s /
title_sub consumer activism and corporate public relations in the 1930s /
title_full Advertising on trial [electronic resource] : consumer activism and corporate public relations in the 1930s / Inger L. Stole.
title_fullStr Advertising on trial [electronic resource] : consumer activism and corporate public relations in the 1930s / Inger L. Stole.
title_full_unstemmed Advertising on trial [electronic resource] : consumer activism and corporate public relations in the 1930s / Inger L. Stole.
title_auth Advertising on trial consumer activism and corporate public relations in the 1930s /
title_alt Consumer activism and corporate public relations in the 1930s
title_new Advertising on trial
title_sort advertising on trial consumer activism and corporate public relations in the 1930s /
publisher University of Illinois Press,
publishDate 2006
physical xviii, 290 p. : ill., ports.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5813
callnumber-sort HF 45813 U6 S77 42006
genre Electronic books.
genre_facet Electronic books.
geographic_facet United States
United States.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3414023
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1/0973/09043
dewey-sort 3659.1 3973 49043
dewey-raw 659.1/0973/09043
dewey-search 659.1/0973/09043
oclc_num 923494943
work_keys_str_mv AT stoleingerl advertisingontrialconsumeractivismandcorporatepublicrelationsinthe1930s
AT proquestfirm advertisingontrialconsumeractivismandcorporatepublicrelationsinthe1930s
AT stoleingerl consumeractivismandcorporatepublicrelationsinthe1930s
AT proquestfirm consumeractivismandcorporatepublicrelationsinthe1930s
status_str n
ids_txt_mv (MiAaPQ)5003414023
(Au-PeEL)EBL3414023
(CaPaEBR)ebr10593695
(CaONFJC)MIL304409
(OCoLC)923494943
is_hierarchy_title Advertising on trial consumer activism and corporate public relations in the 1930s /
author2_original_writing_str_mv noLinkedField
_version_ 1792330873873367040
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01687nam a2200421Ia 4500</leader><controlfield tag="001">5003414023</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">060906s2006 iluac sb 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2005017226</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780252030598 (cloth : alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780252092589</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0252030591 (cloth : alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780252072994 (paper : alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0252072995 (paper : alk. paper)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5003414023</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL3414023</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10593695</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL304409</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)923494943</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5813.U6</subfield><subfield code="b">S77 2006</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">659.1/0973/09043</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Stole, Inger L.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising on trial</subfield><subfield code="h">[electronic resource] :</subfield><subfield code="b">consumer activism and corporate public relations in the 1930s /</subfield><subfield code="c">Inger L. Stole.</subfield></datafield><datafield tag="246" ind1="3" ind2="0"><subfield code="a">Consumer activism and corporate public relations in the 1930s</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Urbana, Ill. :</subfield><subfield code="b">University of Illinois Press,</subfield><subfield code="c">c2006.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xviii, 290 p. :</subfield><subfield code="b">ill., ports.</subfield></datafield><datafield tag="440" ind1=" " ind2="0"><subfield code="a">History of communication</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. [209]-277) and index.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising</subfield><subfield code="z">United States</subfield><subfield code="x">History.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Corporations</subfield><subfield code="x">Public relations</subfield><subfield code="z">United States.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3414023</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items