Emotions, advertising and consumer choice

Emotions, advertising and consumer choice / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.

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ProQuest (Firm)
Hansen, Flemming.
TeilnehmendeR:
Christensen, Sverre Riis.
ProQuest (Firm)
Year of Publication:2007
Edition:1st ed.
Language:English
Online Access:
Physical Description:462 p. :; ill.
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record_format marc
spelling Hansen, Flemming.
Emotions, advertising and consumer choice [electronic resource] / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.
1st ed.
[Denmark] : Copenhagen Business School Press, 2007.
462 p. : ill.
Includes bibliographical references (p. [431]-462).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior.
Advertising Psychological aspects.
Electronic books.
Christensen, Sverre Riis.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3400815 Click to View
language English
format Electronic
eBook
author Hansen, Flemming.
spellingShingle Hansen, Flemming.
Emotions, advertising and consumer choice
author_facet Hansen, Flemming.
Christensen, Sverre Riis.
ProQuest (Firm)
ProQuest (Firm)
author_variant f h fh
author2 Christensen, Sverre Riis.
ProQuest (Firm)
author2_variant s r c sr src
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Hansen, Flemming.
title Emotions, advertising and consumer choice
title_full Emotions, advertising and consumer choice [electronic resource] / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.
title_fullStr Emotions, advertising and consumer choice [electronic resource] / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.
title_full_unstemmed Emotions, advertising and consumer choice [electronic resource] / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.
title_auth Emotions, advertising and consumer choice
title_new Emotions, advertising and consumer choice
title_sort emotions, advertising and consumer choice
publisher Copenhagen Business School Press,
publishDate 2007
physical 462 p. : ill.
edition 1st ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.32 H37 42007
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3400815
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/342
dewey-sort 3658.8 3342
dewey-raw 658.8/342
dewey-search 658.8/342
oclc_num 923360387
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