Emotions, advertising and consumer choice / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.
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Year of Publication: | 2007 |
Edition: | 1st ed. |
Language: | English |
Online Access: | |
Physical Description: | 462 p. :; ill. |
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082 | 0 | 4 | |a 658.8/342 |2 22 |
100 | 1 | |a Hansen, Flemming. | |
245 | 1 | 0 | |a Emotions, advertising and consumer choice |h [electronic resource] / |c Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen. |
250 | |a 1st ed. | ||
260 | |a [Denmark] : |b Copenhagen Business School Press, |c 2007. | ||
300 | |a 462 p. : |b ill. | ||
504 | |a Includes bibliographical references (p. [431]-462). | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Consumer behavior. | |
650 | 0 | |a Advertising |x Psychological aspects. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Christensen, Sverre Riis. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3400815 |z Click to View |