Branding and advertising

Branding and advertising / edited by Flemming Hansen & Lars Bech Christensen.

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ProQuest (Firm)
TeilnehmendeR:
Hansen, Flemming, Prof.
Christensen, Lars Bech.
ProQuest (Firm)
Year of Publication:2003
Edition:1st ed.
Language:English
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Physical Description:473 p. :; ill.
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spelling Branding and advertising [electronic resource] / edited by Flemming Hansen & Lars Bech Christensen.
1st ed.
[Copenhagen] : Copenhagen Business School Press ; Herndon, VA : Distribution, North America, Copenhagen Business School Press Books International, 2003.
473 p. : ill.
Includes bibliographical references (p. 410-469).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Brand name products.
Electronic books.
Hansen, Flemming, Prof.
Christensen, Lars Bech.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3400798 Click to View
language English
format Electronic
eBook
author2 Hansen, Flemming, Prof.
Christensen, Lars Bech.
ProQuest (Firm)
author_facet Hansen, Flemming, Prof.
Christensen, Lars Bech.
ProQuest (Firm)
ProQuest (Firm)
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l b c lb lbc
author2_role TeilnehmendeR
TeilnehmendeR
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author_corporate ProQuest (Firm)
author_sort Hansen, Flemming, Prof.
title Branding and advertising
spellingShingle Branding and advertising
title_full Branding and advertising [electronic resource] / edited by Flemming Hansen & Lars Bech Christensen.
title_fullStr Branding and advertising [electronic resource] / edited by Flemming Hansen & Lars Bech Christensen.
title_full_unstemmed Branding and advertising [electronic resource] / edited by Flemming Hansen & Lars Bech Christensen.
title_auth Branding and advertising
title_new Branding and advertising
title_sort branding and advertising
publisher Copenhagen Business School Press ; Distribution, North America, Copenhagen Business School Press Books International,
publishDate 2003
physical 473 p. : ill.
edition 1st ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5821
callnumber-sort HF 45821 B73 42003
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3400798
illustrated Illustrated
oclc_num 774280262
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is_hierarchy_title Branding and advertising
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