Marketing across cultures in Asia : a practical guide /

Marketing across cultures in Asia : a practical guide / / Richard R. Gesteland & Georg F. Seyk.

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ProQuest (Firm)
Gesteland, Richard R.
TeilnehmendeR:
Seyk, Georg F.
ProQuest (Firm)
Year of Publication:2002
Language:English
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Physical Description:188 p. :; maps.
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record_format marc
spelling Gesteland, Richard R.
Marketing across cultures in Asia [electronic resource] : a practical guide / Richard R. Gesteland & Georg F. Seyk.
Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002.
188 p. : maps.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Business etiquette Asia.
Marketing Cross-cultural studies.
Intercultural communication.
Negotiation in business Cross-cultural studies.
Electronic books.
Seyk, Georg F.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3400742 Click to View
language English
format Electronic
eBook
author Gesteland, Richard R.
spellingShingle Gesteland, Richard R.
Marketing across cultures in Asia a practical guide /
author_facet Gesteland, Richard R.
Seyk, Georg F.
ProQuest (Firm)
ProQuest (Firm)
author_variant r r g rr rrg
author2 Seyk, Georg F.
ProQuest (Firm)
author2_variant g f s gf gfs
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Gesteland, Richard R.
title Marketing across cultures in Asia a practical guide /
title_sub a practical guide /
title_full Marketing across cultures in Asia [electronic resource] : a practical guide / Richard R. Gesteland & Georg F. Seyk.
title_fullStr Marketing across cultures in Asia [electronic resource] : a practical guide / Richard R. Gesteland & Georg F. Seyk.
title_full_unstemmed Marketing across cultures in Asia [electronic resource] : a practical guide / Richard R. Gesteland & Georg F. Seyk.
title_auth Marketing across cultures in Asia a practical guide /
title_new Marketing across cultures in Asia
title_sort marketing across cultures in asia a practical guide /
publisher Copenhagen Business School Press,
publishDate 2002
physical 188 p. : maps.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF1416
callnumber-sort HF 41416 G437 42002
genre Electronic books.
genre_facet Cross-cultural studies.
Electronic books.
geographic_facet Asia.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3400742
illustrated Illustrated
oclc_num 70771851
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is_hierarchy_title Marketing across cultures in Asia a practical guide /
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