Brand Bible : the complete guide to building, designing, and sustaining brands /

Brand Bible : the complete guide to building, designing, and sustaining brands / / edited by Debbie Millman ; Rodrigo Corral Design.

Saved in:
Bibliographic Details
:
ProQuest (Firm)
TeilnehmendeR:
Millman, Debbie.
ProQuest (Firm)
Year of Publication:2012
Language:English
Online Access:
Physical Description:312 p. :; col. ill.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5003399596
ctrlnum (MiAaPQ)5003399596
(Au-PeEL)EBL3399596
(CaPaEBR)ebr10690621
(CaONFJC)MIL524121
(OCoLC)923348603
collection bib_alma
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01579nam a2200397 a 4500</leader><controlfield tag="001">5003399596</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">110928s2012 maua sb 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2011040806</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781592537266 (softcover)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">159253726X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781610581981 (electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5003399596</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL3399596</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10690621</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL524121</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)923348603</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.1255</subfield><subfield code="b">.M548 2012</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">658.8/27</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Brand Bible</subfield><subfield code="h">[electronic resource] :</subfield><subfield code="b">the complete guide to building, designing, and sustaining brands /</subfield><subfield code="c">edited by Debbie Millman ; Rodrigo Corral Design.</subfield></datafield><datafield tag="246" ind1="3" ind2="0"><subfield code="a">Complete guide to building, designing, and sustaining brands</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Beverly, Mass. :</subfield><subfield code="b">Rockport Publishers,</subfield><subfield code="c">c2012.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">312 p. :</subfield><subfield code="b">col. ill.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">pt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brand name products.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Millman, Debbie.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3399596</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>
record_format marc
spelling Brand Bible [electronic resource] : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.
Complete guide to building, designing, and sustaining brands
Beverly, Mass. : Rockport Publishers, c2012.
312 p. : col. ill.
Includes bibliographical references and index.
pt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Brand name products.
Electronic books.
Millman, Debbie.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3399596 Click to View
language English
format Electronic
eBook
author2 Millman, Debbie.
ProQuest (Firm)
author_facet Millman, Debbie.
ProQuest (Firm)
ProQuest (Firm)
author2_variant d m dm
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Millman, Debbie.
title Brand Bible the complete guide to building, designing, and sustaining brands /
spellingShingle Brand Bible the complete guide to building, designing, and sustaining brands /
pt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands.
title_sub the complete guide to building, designing, and sustaining brands /
title_full Brand Bible [electronic resource] : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.
title_fullStr Brand Bible [electronic resource] : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.
title_full_unstemmed Brand Bible [electronic resource] : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.
title_auth Brand Bible the complete guide to building, designing, and sustaining brands /
title_alt Complete guide to building, designing, and sustaining brands
title_new Brand Bible
title_sort brand bible the complete guide to building, designing, and sustaining brands /
publisher Rockport Publishers,
publishDate 2012
physical 312 p. : col. ill.
contents pt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands.
isbn 9781610581981 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 M548 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3399596
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/27
dewey-sort 3658.8 227
dewey-raw 658.8/27
dewey-search 658.8/27
oclc_num 923348603
work_keys_str_mv AT millmandebbie brandbiblethecompleteguidetobuildingdesigningandsustainingbrands
AT proquestfirm brandbiblethecompleteguidetobuildingdesigningandsustainingbrands
AT millmandebbie completeguidetobuildingdesigningandsustainingbrands
AT proquestfirm completeguidetobuildingdesigningandsustainingbrands
status_str n
ids_txt_mv (MiAaPQ)5003399596
(Au-PeEL)EBL3399596
(CaPaEBR)ebr10690621
(CaONFJC)MIL524121
(OCoLC)923348603
is_hierarchy_title Brand Bible the complete guide to building, designing, and sustaining brands /
author2_original_writing_str_mv noLinkedField
noLinkedField
_version_ 1792330869711568897

Similar Items