Brand Bible : the complete guide to building, designing, and sustaining brands / / edited by Debbie Millman ; Rodrigo Corral Design.
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Year of Publication: | 2012 |
Language: | English |
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Physical Description: | 312 p. :; col. ill. |
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5003399596 |
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(MiAaPQ)5003399596 (Au-PeEL)EBL3399596 (CaPaEBR)ebr10690621 (CaONFJC)MIL524121 (OCoLC)923348603 |
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Brand Bible [electronic resource] : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design. Complete guide to building, designing, and sustaining brands Beverly, Mass. : Rockport Publishers, c2012. 312 p. : col. ill. Includes bibliographical references and index. pt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Branding (Marketing) Brand name products. Electronic books. Millman, Debbie. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3399596 Click to View |
language |
English |
format |
Electronic eBook |
author2 |
Millman, Debbie. ProQuest (Firm) |
author_facet |
Millman, Debbie. ProQuest (Firm) ProQuest (Firm) |
author2_variant |
d m dm |
author2_role |
TeilnehmendeR TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Millman, Debbie. |
title |
Brand Bible the complete guide to building, designing, and sustaining brands / |
spellingShingle |
Brand Bible the complete guide to building, designing, and sustaining brands / pt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands. |
title_sub |
the complete guide to building, designing, and sustaining brands / |
title_full |
Brand Bible [electronic resource] : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design. |
title_fullStr |
Brand Bible [electronic resource] : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design. |
title_full_unstemmed |
Brand Bible [electronic resource] : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design. |
title_auth |
Brand Bible the complete guide to building, designing, and sustaining brands / |
title_alt |
Complete guide to building, designing, and sustaining brands |
title_new |
Brand Bible |
title_sort |
brand bible the complete guide to building, designing, and sustaining brands / |
publisher |
Rockport Publishers, |
publishDate |
2012 |
physical |
312 p. : col. ill. |
contents |
pt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands. |
isbn |
9781610581981 (electronic bk.) |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.1255 M548 42012 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3399596 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8/27 |
dewey-sort |
3658.8 227 |
dewey-raw |
658.8/27 |
dewey-search |
658.8/27 |
oclc_num |
923348603 |
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(MiAaPQ)5003399596 (Au-PeEL)EBL3399596 (CaPaEBR)ebr10690621 (CaONFJC)MIL524121 (OCoLC)923348603 |
is_hierarchy_title |
Brand Bible the complete guide to building, designing, and sustaining brands / |
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