How to create and manage a mutual fund or exchange-traded fund : a professional's guide / / Melinda Gerber.

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Bibliographic Details
Superior document:[Wiley finance]
:
TeilnehmendeR:
Year of Publication:2008
Language:English
Series:Wiley finance series.
Online Access:
Physical Description:xv, 351 p. :; ill.
Notes:Series from jacket.
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Table of Contents:
  • Create and manage a mutual fund
  • Why the world needs another mutual fund
  • Money, product differentiation, and distribution
  • Price and customer service
  • Spreading the word with promotion and publicity
  • Building your mutual fund team
  • The steps to start a mutual fund
  • Create and manage an exchange-traded fund
  • ETFs : the mutual fund's next evolution
  • Building your exchange-traded fund team
  • The steps to start an exchange-traded fund
  • - Appendix A: what to expect in your first year
  • Appendix B: selling your business
  • Appendix C: useful web sites, phone numbers, and additional readings
  • Appendix D: list of service provider questions
  • Afterword
  • Notes
  • Index.