How to create and manage a mutual fund or exchange-traded fund : a professional's guide / / Melinda Gerber.
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Superior document: | [Wiley finance] |
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TeilnehmendeR: | |
Year of Publication: | 2008 |
Language: | English |
Series: | Wiley finance series.
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Online Access: | |
Physical Description: | xv, 351 p. :; ill. |
Notes: | Series from jacket. |
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Table of Contents:
- Create and manage a mutual fund
- Why the world needs another mutual fund
- Money, product differentiation, and distribution
- Price and customer service
- Spreading the word with promotion and publicity
- Building your mutual fund team
- The steps to start a mutual fund
- Create and manage an exchange-traded fund
- ETFs : the mutual fund's next evolution
- Building your exchange-traded fund team
- The steps to start an exchange-traded fund
- - Appendix A: what to expect in your first year
- Appendix B: selling your business
- Appendix C: useful web sites, phone numbers, and additional readings
- Appendix D: list of service provider questions
- Afterword
- Notes
- Index.