How to create and manage a mutual fund or exchange-traded fund : a professional's guide / / Melinda Gerber.

• Superior document: [Wiley finance]
• Author: ProQuest (Firm); Gerber, Melinda.
• TeilnehmendeR: ProQuest (Firm)
• Year of Publication: 2008
• Language: English
• Series: Wiley finance series.
• Physical Description: xv, 351 p. :; ill.
• Notes: Series from jacket.

Table of Contents

Create and manage a mutual fund -- Why the world needs another mutual fund -- Money, product differentiation, and distribution -- Price and customer service -- Spreading the word with promotion and publicity -- Building your mutual fund team -- The steps to start a mutual fund -- Create and manage an exchange-traded fund -- ETFs : the mutual fund's next evolution -- Building your exchange-traded fund team -- The steps to start an exchange-traded fund --- Appendix A: what to expect in your first year -- Appendix B: selling your business -- Appendix C: useful web sites, phone numbers, and additional readings -- Appendix D: list of service provider questions -- Afterword -- Notes -- Index.