Marketing matters : a guide for health care executives /

Marketing matters : a guide for health care executives / / Richard K. Thomas, Michael Calhoun.

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Superior document:ACHE Management series
:
ProQuest (Firm)
Thomas, Richard K., 1944-
TeilnehmendeR:
Calhoun, Michael, 1949-
ProQuest (Firm)
Year of Publication:2007
Language:English
Series:Management series (Ann Arbor, Mich.)
Online Access:
Physical Description:xv, 151 p.
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record_format marc
spelling Thomas, Richard K., 1944-
Marketing matters [electronic resource] : a guide for health care executives / Richard K. Thomas, Michael Calhoun.
Chicago, IL : Health Administration Press, c2007.
xv, 151 p.
ACHE Management series
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hospital care Marketing.
Medical care Marketing.
Electronic books.
Calhoun, Michael, 1949-
ProQuest (Firm)
Management series (Ann Arbor, Mich.)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3301764 Click to View
language English
format Electronic
eBook
author Thomas, Richard K., 1944-
spellingShingle Thomas, Richard K., 1944-
Marketing matters a guide for health care executives /
ACHE Management series
author_facet Thomas, Richard K., 1944-
Calhoun, Michael, 1949-
ProQuest (Firm)
ProQuest (Firm)
author_variant r k t rk rkt
author2 Calhoun, Michael, 1949-
ProQuest (Firm)
author2_variant m c mc
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Thomas, Richard K., 1944-
title Marketing matters a guide for health care executives /
title_sub a guide for health care executives /
title_full Marketing matters [electronic resource] : a guide for health care executives / Richard K. Thomas, Michael Calhoun.
title_fullStr Marketing matters [electronic resource] : a guide for health care executives / Richard K. Thomas, Michael Calhoun.
title_full_unstemmed Marketing matters [electronic resource] : a guide for health care executives / Richard K. Thomas, Michael Calhoun.
title_auth Marketing matters a guide for health care executives /
title_new Marketing matters
title_sort marketing matters a guide for health care executives /
series ACHE Management series
series2 ACHE Management series
publisher Health Administration Press,
publishDate 2007
physical xv, 151 p.
callnumber-first R - Medicine
callnumber-subject RA - Public Medicine
callnumber-label RA410
callnumber-sort RA 3410 256 T49 42007
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3301764
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 360 - Social problems & social services
dewey-ones 362 - Social welfare problems & services
dewey-full 362.1068/8
dewey-sort 3362.1068 18
dewey-raw 362.1068/8
dewey-search 362.1068/8
oclc_num 427864566
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is_hierarchy_title Marketing matters a guide for health care executives /
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