Marketing matters : a guide for health care executives / / Richard K. Thomas, Michael Calhoun.
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| Superior document: | ACHE Management series |
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| Year of Publication: | 2007 |
| Language: | English |
| Series: | Management series (Ann Arbor, Mich.)
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| Online Access: | |
| Physical Description: | xv, 151 p. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 1567932762 (pbk. : alk. paper) 9781567932768 (pbk. : alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Richard K. Thomas, Michael Calhoun. |