The economics and financing of media companies / Robert G. Picard.
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| Year of Publication: | 2011 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | ix, 274 p. :; ill. |
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Table of Contents:
- Media firms as economic and business entities
- Business models, workflows, and value chains in media firms
- Distribution and retail sales of media
- economic forces affecting media
- The influence of the general economy on media
- Audiences and consumers
- Media, advertisers, and advertising
- Competition in media markets
- Concepts in media financing and financial management
- Capital markets and media firms
- The development of large media companies
- Trade and globalization in media products and services
- Indicators of financial and economic health of media firms.